501(c)(3) nonprofit

we're the birthright project.

a 501(c)(3) nonprofit collective formed as a response to observed realities — economic dignity is a human right.
people already have what they need to thrive.
poverty is a design and distribution problem.

what we build

birthright labs designs and builds

modern, easy-to-access tools, products, social enterprises, and programs that expand community wellbeing, digital access, and economic opportunity.
we experiment to learn what works and make those into blueprints and social enterprises local builders and communities can own.

what we build

labs builds on three platforms

every venture is tightly aligned to each of our economic dignity priorities.
1. digital opportunity — the mmaadd institute
2. community wellbeing — happy sunday co.
3. financial access and autonomy — softerbread financial coop

001. the mmaadd institute

a modern media, ai, animation, and digital design institute

built on the idea that modern technology belongs everywhere.
it closes the gap between creative talent and economic means across africa, latam, and the caribbean.
the mmaadd hypothesis: talent is everywhere, access is not.

002. happy sunday wellbeing collective

a community built with love + science.

happy sunday wellbeing co is a collective of mission-aligned health brands, care givers, natural healers, wellbeing researchers and engineers, and medical professionals.
they come together to build products, platforms, and programs to accelerate access to community wellbeing.

003. softerbread financial coop

a financial autonomy and empowerment coop.

softerbread financial softens the path from idea to earnings and ownership for under-resourced and often overlooked builders.
the platform runs entrepreneurship and residency programs.
it provides access to modern, ready-to-run, easy-to-use tech tools that help communities and builders create lasting prosperity.

what we build

how we build

through market pilots, we discover and distribute what works — blueprints, applications, processes, tools — to the builders and communities that need them most, freely, through our on-the-ground network, groundwork.

groundwork

groundwork is embedded in the communities we support

groundwork is a distributed network of local builders, fellows, and partners who live and understand the needs and nuances of each community intimately.
it connects them with the builders and thinkers who will take the work forward and own it.

groundwork

the osmosis principle: we follow the need.

rooted and active in regions of greatest need across africa, latam, and the caribbean… underserved diaspora communities.

our people

the birthright collective was seeded in 2025

by a diverse, dispersed community of thinkers, artists, doctors, scientists, and contrarian optimists.

FM
femi munis
atlanta
KC
karem coronel
new york
TO
tolu odunuga
houston
A+B
aria + bash
london / toronto
EY
eric yeh
california
NS
neeraj sharma
new york
EO
earl osuagwu
houston
MB
max banjo
mexico city
SH
sable hardy
mombasa
UE
u/y edebiri
singapore
OH
ola heavens
abuja
GS
gbenga sanni
lagos
YO
yinka omolade
calgary
JS
jay soon
california
JA
jjanet achieng
nairobi
SR
sheila ranginya
atlanta
AE
alysha english
california
SF
simone floyd
johannesburg
MN
mel nasser
scranton
KN
kj nakamura
lagos / japan
BA
bimpe ayeni
toronto
BC
bexx chevalier
santo domingo
BP
ben perkins
monrovia
FM
femi munis
atlanta
KC
karem coronel
new york
TO
tolu odunuga
houston
A+B
aria + bash
london / toronto
EY
eric yeh
california
NS
neeraj sharma
new york
EO
earl osuagwu
houston
MB
max banjo
mexico city
SH
sable hardy
mombasa
UE
u/y edebiri
singapore
OH
ola heavens
abuja
GS
gbenga sanni
lagos
YO
yinka omolade
calgary
JS
jay soon
california
JA
jjanet achieng
nairobi
SR
sheila ranginya
atlanta
AE
alysha english
california
SF
simone floyd
johannesburg
MN
mel nasser
scranton
KN
kj nakamura
lagos / japan
BA
bimpe ayeni
toronto
BC
bexx chevalier
santo domingo
BP
ben perkins
monrovia